Privacy Consent Statement:

The purpose of this privacy consent statement is to provide information in accordance with applicable data privacy law, including the General Data Protection Regulation[1] (“GDPR”) and enable Audiology Planet, which is a Trading name for Ace India Limited (“We” or “Us”) to use the personal information about you (“You”) as described below.

We understand that your personal data is entrusted to us and appreciates the importance of protecting and respecting your privacy. To this end we comply fully with the data protection law in force in the UK (“Data Protection Laws”) and with all applicable clinical confidentiality guidelines including those published from time to time by the professional body, British Society of Hearing Aid Audiologists (BSHAA), and the regulator Health and Care Professions Council (HCPC).

This Privacy Policy sets out the basis on which we collect and process personal data about you including our practices regarding the collection, use, storage and disclosure of personal data that we collect from you and/or hold about you and your rights in relation to that data. We may hold and use personal data about you as a customer, a patient or in any other capacity, for example, when you visit one of our websites, complete a form, access our services or speak to us.  Depending on what services or product you receive from us this may include sensitive personal data such as information relating to your health.

Please read the following carefully to understand how we process your personal data. By providing your personal data to us or by using our services, website or other online or digital platform(s) you are accepting or consenting to the practices as described or referred to in this Privacy Policy.

We respect your privacy. We are committed to the following privacy values:

  1. Your privacy is important to us. We want you to know and understand how we collect and use your data. We will not, without your consent, sell, publish or share for commercial purposes data when it can identify you. In addition, where possible, we’ll give you choices over the use of your data. (We may share data, as outlined in the policy, with third parties to help us provide the services.)
  2. Your personal data will be kept confidential and secure and will, unless you agree otherwise, only be used for the purpose(s) for which it was collected and in accordance with this Privacy Policy, applicable Data Protection Laws, clinical records retention periods (if specified by professional body or the regulator), and clinical confidentiality guidelines.
  3. The safety of your data is important to us. We adhere to industry standards for small businesses to secure and safeguard your information.
  4. We have implemented reasonable operational processes necessary to ensure adequate data transfer and processing protections to anyone we work with.
  5. We use data to conduct audits and reviews of clinical and business information. We use data that comes from our systems to provide us valuable insights into how our clinical and business practice can be improved, to help us be more productive and attain outcomes faster.
  6. We collect and use data to improve our services and systems. We may use third-party telemetry and analytics to monitor how our services are performing and make improvements to our products.
  7. If we make material changes to how we use data, we’ll notify you.

If you have questions or would like to send us feedback about our privacy practices, please contact us at If you have an unresolved privacy, data use or any other concern that we have not addressed satisfactorily, please contact the audiology Professional Body, BSHAA to lodge a customer care complaint about independent and free of charge mediation.

Information we collect and receive

  • We collect information you voluntarily supply to us on our websites, through surveys, newsletters, emails, or as feedback.
  • Information is collected during the use of some of our products and services as needed to provide the service.
  • We use common Internet technologies, such as cookies and web beacons, to keep track of interactions with our sites and services.
  • To learn more about our information collection practices, please read the Privacy Policy.
  • Personal data that we collect from you may be transferred to and stored at, a destination outside the European Economic Area. The transmission of information via the internet cannot be guaranteed as completely secure.  However, we ensure that any information transferred to our websites is via an encrypted connection. Once we have received your information, we will use strict procedures and security features for prevention of unauthorised access.
  • At your request, we may occasionally transfer personal information to you via email, or you may choose to transfer information to us via email.  Email is not a secure method of information transmission; if you choose to send or receive such information via email, you do so at your own risk.

How we use your information

  • We use the information collected to provide you with information about products or services we offer that we feel may interest you. Unless you have consented to receive marketing communications by electronic means from us, by ticking the relevant box on the form on which we collect your data, we will only contact you by electronic means (e-mail or SMS) with information about products and services similar to those which you previously purchased or enquired about from us, and to notify you about changes to our products or services
  • We may use the information collected to respond to requests where we have a legal or regulatory obligation to do so
  • We may use the information collected to check the accuracy of information about you and the quality of your treatment or care, including auditing medical and billing information for insurance claims as well as part of any claims or litigation process
  • We may use the information collected to support your doctor, nurse or other healthcare professionals
  • We may use the information collected to assess the quality and/or type of care you have received (including giving you the opportunity to complete customer satisfaction surveys) and any concerns or complaints you may raise so that these can be properly investigated
  • We may use the information collected to conduct and analyse market research and to ensure that content from any of our websites is presented in the most effective manner for you and for your computer.
  • We use the information collected to provide you with the services and to facilitate and improve the usage of our services.
  • We may also use your information to inform you about other products or services, partners, opportunities and events offered by Audiology Planet and affiliates. You can always opt out of these.
  • We ask our webmaster to make effort to safeguard the confidentiality of personally identifiable information, including encryption, firewalls and SSL (Secure Sockets Layer).
  • To learn more about our use of your information, please read the Privacy Policy.

How we share your information

  • In order to conduct business, it is necessary that we share some of your information with the third party such as business partners, suppliers and sub-contractors, and service providers, such as for payment processing, insurers, event hosting, medical secretary teams, clinics and hospitals where we operate, third-party debt collectors for the purposes of debt collection, delivery companies for the purposes of transportation, and other organisations providing IT systems and support etc.
  • We share clinical information about you with other medical professionals as necessary for your treatment.  Medical professionals working with us might be our employees, professionals working within NHS e.g. Hospital Consultant and GP, Nurse etc. or they might be independent consultants in private practice.  In the case of independent consultants, the consultant is the data controller of your personal data, either alone or jointly with us and will be required to maintain their own records in accordance with Data Protection Laws and applicable clinical confidential guidelines and retention periods.  Where that is the case, we may refer you to that consultant to exercise your rights over your data.
  • If the practitioners treating you believe it to be clinically advisable, we may also share information about your treatment with your GP.  You can ask us not to do this, in which case we will respect that request if we are legally permitted to do so, but you should be aware that it can be potentially very dangerous and/or detrimental to your health to deny your GP full information about your medical history, and we strongly advise against it.
  • We may be requested – and in some cases can be required – to share certain information (including personal data and sensitive personal data) about you and your care with health regulators for example if you make a complaint, or the conduct of a professional involved in your treatment is alleged to have fallen below the appropriate standards and the regulator wishes to investigate.  We will ensure that we do so within the framework of the law and with due respect for your privacy. From time to time we may also make information available on the basis of necessity for the provision of healthcare but subject always to patient confidentiality.
  • In an emergency and if you are incapacitated, we may also process your personal data (including sensitive personal data) or make personal data available to third parties on the basis of protecting your ‘vital interest’ (i.e. your life or your health). Third parties must process your personal information in accordance with General Data Protection Regulation, 2018 or equivalent law in their country.
  • We may need to disclose your information as required by law to protect our rights or comply with judicial proceedings.
  • To learn more about our information sharing practices, please read the Privacy Policy.

Communication Choices

  • We often need to send you Service and administrative emails and messages. We may also contact you to inform you about changes in our Services, our Service offerings, and important Service-related notices, such as security and fraud notices. These emails are considered a necessary part of the Services.
  • We send emails about new products or other news about Audiology Planet and our affiliated companies. You can always opt out of these.
  • To learn more about the choices you have about the collection, use and distribution of your information, please read the Privacy Policy.

What do we do with any non-personal information collected when accessing the website?

Certain information which you submit may also be collected to enable us to better understand our customers, to improve our website, to inform general marketing and to help provide a better experience of our services.  We may use cookies to do this.

We may also use other companies to set cookies on our websites and gather cookie information for us – please refer to the information detailed below. From time to time we may also analyse Internet Protocol (IP) addresses or other anonymous data sources.


Our websites use cookies to distinguish you from other users of our websites. This helps us to provide you with a good experience when you browse our websites and also allows us to improve our websites.

By law, website operators are required to ask for a website user’s permission when placing certain kinds of cookie on their devices for the first time.

Where consent is required, the law states that it should be “informed consent”, which means we must ensure that you understand what cookies are and why we want to use them.

We are committed to providing the best digital service to you whilst at the same time fully protecting your privacy.  For further information on our cookies policy and how we use cookies through use of all our online services, please see below.

What are Cookies?

Cookies are text files containing small amounts of information which are downloaded to your device when you visit a website. Cookies are then sent back to the originating website on each subsequent visit, or to another website that recognises that cookie. Cookies are useful because they allow a website to recognise a user’s device.

Cookies do lots of different jobs, like letting you navigate between pages efficiently, remembering your preferences, and generally improving your user experience. They can also help to ensure that adverts you see online are more relevant to you and your interests. For information on how to delete cookies, please refer to


If you have consented to our processing your personal data for marketing purposes, in accordance with this Privacy Policy, we may send you information (via mail, email, phone or SMS) about our products and services which we consider may be of interest to you.

You have the right to ask us not to process your information in this way at any time. If you no longer wish to receive web-based marketing information you can unsubscribe by emailing For non-web based marketing information please write to: Audiology Planet, 39 Redbud Road, Tonbridge, Kent UK TN9 1FX.  We would ask you to give us a reasonable amount of notice, to give us time to update our systems.  While the precise timings vary by department we generally ask that you give us at least 30 days’ notice.


Many of our premises are surveyed by CCTV for the purposes of security.  Images and videos may be retained for a limited period.

Accessing and updating your information

The law gives you certain rights in respect of the personal data that we hold about you.  In addition to your right to stop marketing, detailed above, below is a short overview of the most commonly-used rights.  It is not an exhaustive statement of the law.

  • With some exceptions designed to protect the rights of others, you have the right to a copy of the personal data that we hold about you
  • You have the right to have the personal data we hold about you corrected if it is factually inaccurate. It is important to understand that this right does not extend to matters of opinion, such as medical diagnoses. If any of your personal data has changed, especially contact information such as email address, postal address and phone number please get in touch with us on 0330 2233 453 so we can ensure your personal data is kept up to date
  • Your Data will be stored for as long as it is necessary to provide services in relation to your hearing/balance and ear care unless applicable law requires Us to delete it before or store it for a longer period of time. Please be informed that you may withdraw Your Consents at any time, in which event We will cease processing Your Data and delete it (unless we are obligated to keep it). Withdrawal of Your Consent can be done by post, phone or by email as described below. You may also contact us or in case of questions or other queries related to the collection and processing of Your Data. Queries could, for example, include exercising rights according to GDPR to access Your Data, to object to processing, to withdraw your consent (as described above), to request rectification or erasure of Your Data, or to request restriction of processing. We are subject to supervision by Information Commissioner Office (the “Supervisory Authority”). In addition to your right to contact Us mentioned above you are entitled to lodge complaints related to the processing of Your Data with the Supervisory Authority. You may also complain to the Professional Body, British Society of Hearing Aid Audiologists via their independent customer care scheme at
  • If you want to exercise your rights in respect of your personal data, the best way to do so is to contact us by email on, or to write to us for the attention of the data protection officer at the address: Audiology Planet, 39 Redbud Road, Tonbridge, Kent UK TN9 1FX.  In order to protect your privacy, we may ask you to prove your identity before we take any steps in response to such a request.

If you are not satisfied with how we handle your request, you can contact the Information Commissioner’s Office on 0303 123 1113 or visit their website (

[1] REGULATION (EU) 2016/679 OF THE EUROPEAN PARLIAMENT AND OF THE COUNCIL of 27 April 2016 on the protection of natural persons with regard to the processing of personal data and on the free movement of such data, and repealing Directive 95/46/EC